Part of being a blogger is to write interesting content, but another part of your job as a blogger should be getting to know your readers. When you learn more about your blog readers, the following could happen:
1. Increased affiliate sales. Knowing more about your blog readers helps you decide which products to promote.
2. Repeat visitors and new subscribers. Once you get to know more about your blog readers, you’ll be able to give them what they want. Moreover, if you write the content they want to read, they might subscribe to your RSS feed.
Now that you know the possible benefits to getting to know your blog readers, I’ll tell you how you can learn more about themâ€¦
1. Post a “call to action.” A “call to action” is where you’ll ask your blog readers for suggestions on topics they’d like you to blog about. See “Your Assistance is Needed, Please” as an example of a “call to action” post.
2. Monitor your blog’s stats. Your blog’s stats will tell you which of your past blog posts are the most popular, where the largest percentage of your visitors come from and what days of the week you get the most visitors (schedule your blog posts for these days). A great program for gathering these stats is Google Analytics, which is free.
3. Poll your blog readers (weekly or monthly) to collect demographics. The polls will not only tell you more about our readers, but you could post the results on your “Advertise” page. Some questions you could ask in your polls include annual income, occupation, age, gender, online shopping habits (what do they buy the most) and what type of books they read. Let’s elaborate on those possible poll questions, shall we?
The annual income of your blog readers helps you decide what kind of products to market. For example, if the majority of your readers have a low income, you don’t want to sell them products and services that are too expensive. Instead, focus on marketing products and services within their budgets.
When creating a poll to determine the annual income of your blog readers, make the question a multiple choice (i.e. Less than $20,000; $30,000 – $49,000; More than $50,000). In addition, let them answer all your polls anonymously. To do this, just include the question and the choices. Don’t ask for their name or e-mail address. Besides, many may not participate if you ask for this information, especially when they’re revealing their income.
Ask them to choose their occupation. Some choices could include professional blogger, professional writer, website designer, editor, publisher and/or etc.
When attempting to determine the age and gender of your blog readers, you could create a two question poll to collect both the age and gender. Furthermore, you can make the questions multiple choices or allow them to type in their answers.
By asking your blog readers what they buy the most when shopping online, you’ll be able to offer products that you know the majority of your blog readers buy. This too could be a multiple choice poll, but list choices related to your blog. For example, a blog on dog grooming probably attracts readers who buy dog-grooming products, so you could include choices such as dog toys, books on dogs and/or etc. Be sure the answer is set to allow your blog readers to select as many products as they wish.
Allow your blog readers to tell you what types of books they read. Then, if you’re not already a member of Amazon Associates, join and create a widget for your blog’s sidebar that includes books based on the results. If the greater part of your blog readers enjoy books about blogging, then include those books in the widget. Later, you can change the books on your widget by logging in to your Amazon Associate account.
What are you waiting for? Start getting to know your blog readers today, and then deliver what they want based on your research and polls.
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