It’s been a long, jet-lag-filled post-holiday week here in the House of Kev, so my post this week will be devoid of the usual top-flight content-creation advice and Algonquin-Roundtable-worthy bon mots. Instead I’m going to point you to a potential moneymaking resource that I could see myself using someday. Mostly I’m curious to see what you all think of it.
It’s called WordHugger, and as I mentioned in my title, it’s not dissimilar to Squidoo, in that it allows users to create pages centered around specific topics. It bears one fairly major difference, however — it’s a paid service.
Collin LaHay, WordHugger’s developer, markets the site as a method of investing via microlending — he even offers a money-back guarantee. A page costs $60 for ten years; each page revolves around a single word, like Wikipedia or dating, and uses can do whatever they like with them — add clickthroughs or affiliate links, or fill them with random and seemingly useless information.
Overall LaHay seems pretty knowledgeable when it comes to SEO and online revenue streams; his blog is full of useful information, and one of his most recent posts, titled “Top Ten Reasons This Post Will Be Popular on Digg,” recently took the top spot on, well, Digg. So clearly this is a guy who’s got his head in the right place when it comes to monetizing and marketing.
What I’m having trouble figuring out is why anyone would choose WordHugger over Squidoo; the best reason I can come up with is altruism, since half of the profits from WordHugger go to Kiva, a nonprofit organization that offers microloans to entrepreneurs in developing countries (LaHay claims the other half goes to pay off his student loans).Â I think that’s a great idea, but will it take off among an audience of Web-based entrepreneurs? My own dim view of human nature makes me wonder.
LaHay also recently introduced a new site called rssHugger, which is similar in scope. We’ll talk about that next week.
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