PureBlogging » Blog Archive » Business Blogs For Transparency

I’ll keep this brief.

When blogging isn’t necessarily your business,  your business should still have a blog.

It provides an openness and transparency that can create trust and respect.

I wrote about this here, and my colleague Jason Miller wrote about it here.

Would you agree that businesses running blogs and openly engaging with customers is a good way to turn negatives into positives? A good way to inspire trust?

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23 Comments

Comment by creativeherb
2008-11-08 01:16:14

I think blogging for a business is a great way demonstrate proficiency in their respective business area.

 
Comment by Jordans
2008-11-08 02:56:11

ever since i got a blog for my site, not only do i get more hits i get more customers

 
2008-11-08 07:30:21

I strongly agree with you that company should have their corporate blog as well.Blogging has evolved to become a channel to build authority over a particular niche topic.

It has become a trusted source for many people and corporate companies should definitely take up blogging in their online marketing efforts as well.

Wei Liang

 
Comment by Air Jordans
2008-11-08 08:41:23

I believe that having blogs can make a clear connection between the consumers and the owner. :D

 
Comment by Simon
2008-11-08 20:03:12

What you say is completely true because while the business may be the moneymaker, the blog builds the personal relationships which can bring more sales and customers

 
Comment by Dansko Shoes
2008-11-09 22:05:58

There are many excellent applications for having a blog imo. You can create one to build trust, credibility and authority. You can build one to create viral content. You can build one as a front to an online endeavor. The beauty of blogs is in the CMS, you can update from anywhere at anytime. Create your own little community. Why would someone not build a blog off a main website, it only helps strengthen your site.

 
Comment by setyaaa
2008-11-10 03:29:16

Yes…I think you are right….we can take many benefits plus from blog :roll:

 
Comment by George
2008-11-10 05:03:21

I totally agree with you. Blogs has become a standard way of communication with visitors. It’s a best way for businesses also to inform customers of changes and news in their topic area. Also it’s a fastest way to get in touch with visitors. So, blogs are a must these days even for businesses.

 
Comment by Ange
2008-11-10 07:38:49

Its quite true about blogs, George. I really agree with you. Nowadays, blogs have become most important part for communicating through your personal thoughts with visitors in corporate field.

 
Comment by Nicole Price
2008-11-10 10:25:43

Absolutely. No question about it. The old static sites for businesses no longer serve the purpose. A good blog on the other hand, builds strong bridges with customers/clients.

 
Comment by catylincairo
2008-11-11 02:04:45

I strongly agree with you.I thing blogging for a business is a great way .Business running blogs and opening engaging with customers is really a good way to turn negatives into positives.I really appreciate you.

 
Comment by Marketing Subscribed to comments via email
2008-11-11 03:48:28

Yes I totally agree. you’ll build trust and increase credibility of your business through blogging. You’ll make more people familiar with your business hence het to market it effectively through this outlet.

 
Comment by cat
2008-11-11 12:42:00

I think that blogging for business is a good way to make your name and to gain respect

 
2008-11-18 09:35:22

I think it’s a good way to capitalize on current events and new trends that may be relevant to your business. You can speak to your customers on a regular basis through the blog.

 
Comment by Susan
2008-11-21 02:21:52

I recently came across your blog and have been reading along. I thought I would leave my first comment. I don’t know what to say except that I have enjoyed reading. Nice blog. I will keep visiting this blog very often.

Susan

http://www.car-insurance-choices.com

 
Comment by H700
2008-12-09 02:58:13

Ever since i got a blog it helped my customers have something to do while at my site and waiting for there order.

Great thing for them to also come back daily.

 
Comment by cms Subscribed to comments via email
2008-12-25 04:06:05

Agrees on 100%. The trust causes dialogue with the concrete people, instead of with featureless posts

 
Comment by Star
2009-02-03 07:39:16

Blogs are a great medium to make your customer base aware of how your company is operating, and how you are going to be operating in the future.

 
Comment by Milton Keynes
2009-02-09 09:32:45

I had been playing with the idea of installing a blog on my site for a while, your articles are the first, which are starting to make me reconsider. I agree that it builds a transparency and respect.

 
2009-02-19 07:20:25

What I find most difficult is striking the balance between the almost conversational, transparent and friendly tone blogs tend to lean towards and the corporate voice inside my head.

 
Comment by Expense Report
2009-03-28 11:57:43

Blogs are really good way of easily communicating with your clients. It gives them a place where they can read more about your services, products or simply anything about the business. This makes them more familiar with what you are trying to give them.

 
Comment by Mike
2009-07-06 07:38:46

Wow I never really thought about that. Are you referring towards small business?

 
Comment by Mike
2009-07-06 07:41:35

This has to be the BEST post advocating blogging for business that I have read. Thanks.

 

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