How often do you stop and think about the words you are linking in your blog posts and how they portray who you are actually linking to? I wrote about this subect at WebProNews yesterday.
Sometimes the connotation of the words we are linking aren’t so positive, and we might be linking to someone talking about a certain issue, and imply that they hold a certain position through our anchor text, that they might not actually hold (right Danny? ).
This could potentially have a negative impact on the reputation of the person you are linking to.
I wrote an article a few weeks ago that mentioned people criticizing blogs as news sources. I linked to a post from a blogger who had written about another writer who was doing such criticizing, but the words I chose to link seemed to indicate that the blogger I was linking to was actually the one doing the criticizing. That blogger called me on it, thinking that I was actually was trying to indicate such, and seeing his point, I changed the wording of the link.
The point is, you may be trying to actually give credit to somebody or pay them a favor by linking to them, but if you link the wrong words, you may be doing the opposite.
It’s just something to think about as bloggers throw links around so frequently.
Popularity: 5% [?]