Good timing on a new study from Bulldog Reporter that looks at online access of news. 24-hour availability still tops in media relations practices it says.
Mike Sachoff reported on the study at WebProNews, saying:
About a quarter of journalists still do not cover blogs, but more than 29 percent regularly read five or more blogs to research topics, compared with about 25 percent a year ago. Nearly three-quarters follow at least one blog regularly, compared to 70 percent a year ago.
More journalists are visiting social media sites with over three-fourths using social media to research stories, compared with about 67 percent last year. Almost 38 percent of journalists now say they visit a social media site at least once a week as part of their reporting, compared with only 28 percent last year. Over half (53%) of journalists now say they visit a social media site like Facebook or YouTube at least once a month, up from 44 percent last year.
Nearly 19 percent of journalists receive five or more RSS feeds of news services, blogs, podcasts or videocasts every week, compared with only 16 percent a year ago, and about 44 percent receive at least one regular RSS feed.
Some interesting findings in times where citizen journalism and even social media are often criticized and dubbed illegitimate. You even have the relevancy of blogs coming into question (although, many tend to think this argument is bogus).
It is good to see that the number of journalists embracing blogs and social media appears to be on the rise.
Popularity: 7% [?]