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Archive for July, 2008

Happy beginning-of-the-week, everyone. As promised, I saw The Dark Knight over the weekend and, unsurprisingly, nearly pooped my pants with glee. A little plot-heavy, a little crazy at times… but good gravy, what a Joker. And that Aaron Eckhart was pretty damned unbelievable as Two-Face as well. I still haven’t seen Mamma Mia (nor have I heard good things about it, sadly), but that’s why the good lord made weekday matinees. I’m pretty sure they got made on the fourth day, somewhere between naked mole rats and Tejano music.

So, let’s see what’s going on in the world this week…

(opens newspaper, shakes creases out)

Freelance Writing Gigs asks: Is a Blogger a Writer? My answer: Sure! Every blogger is a writer! Not every blogger is a good writer, mind you…

Two good Twitter-related posts over at friend-of-the-site Crenk: Steven Finch points out ten great tools for using Twitter, and Luis Sandoval offers the top ten Twitter add-ons for Firefox. I’m about the world’s worst Twitter user; I tweet about once per week. Or I won’t tweet for five days, then make between six and eight updates in two hours. Then I’ll neglect it all over again. You know where I belong? 1850, that’s where.

Speaking of Luis Sandoval, he’s got a great post that asks one of the purest and most important questions every writer should ask his- or herself: Are you writing intentionally?

The folks over at SEOmoz are in the midst of a great discussion: What part of the SEO process is hardest for you? For me, it’s pretending I know what I’m talking about. Kidding, kidding. Or… am I?

At the Writer’s Bag, there’s a brand-new post about semicolons which does two things: Settles a discussion I had with commenter PS3 after my comma post, and makes completely obsolete the post I had planned on semicolons.

Cracked offers up its holiest of holies in two articles: The Top Seven Secrets for Writing a Cracked.com Top Seven List, and Seven Cheats for Hitting the Front Page of Digg. My prediction is that they won’t work for you. But then, I’m a depressive, pessimistic bastard who likes seeing other people fail, so I may not be the best source of advice. Again, I’m kidding. We all know by now how awesome I am.

Now: Stop reading websites and start writing something that excites you.

Popularity: 29% [?]

So, you’ve all heard about Starbucks, right? They’re closing down something like 600 stores in an effort to get everyone to stop making jokes about how there are Starbucks cropping up all over the damn place. Also, they’re apparently hemorrhaging money like crazy.

But I know the answer, and it’s so simple that I’m going to offer it to Starbucks right here, at no cost.

The answer is vocabulary.

And bloggers can learn a lot from Starbucks’ mistake.

Let me explain.

This morning, after some pointless shopping at my local Target, I stopped at Starbucks for the one drink I enjoy there: A green tea frappucino. I know that’s what it’s called because it’s not on the menu, and someone served it to me by accident once. Since then it’s taken me about five visits to get the name right, because Starbucks refuses to treat me like an adult. Read more »

Popularity: 21% [?]

This weekend some friends asked me to lend a hand in shooting a web video, and I had the privilege with some truly skilled and fascinating people. When the project is finished, I’ll drop a shameless link to it into one of the link roundups. But for now, I’ll share a few simple tips for making great video blog posts.

1. Have a second camera handy, but don’t feel compelled to use it. If you’re working on a big project, it might be a good idea to have two cameras handy in case you run into problems with one, or if you find yourself wanting to get multiple angles of the same shot. But having several cameras on one project sometimes leads to snap decisions (“Let’s shoot ourselves shooting the subject! It’ll be so meta!“) that create more work than you need to be doing. On small shoots, you’ll rarely need to use a complicated, professional-looking camera report. But having a plan and sticking to it can make the whole shooting process a lot easier.

2. When you’re choosing a camera, universality matters a heck of a lot more than new-fangledness. A few months ago, a friend of mine emailed me in a tizzy — he had just bought a swanky new hard-drive camera, and now he couldn’t import the video files into any of his editing apps. Hard drive cameras often save all their files with bizarre proprietary file extensions in an attempt to confine users to their own software (It’s as if Trader Joe’s encouraged you to use your own grocery bags, but only ones that have the TJ’s logo on them).

As a result, my friend had to go through a Byzantine process of finding, downloading, and learning to use various file converters. In the end, I think he just bought another camera. The lesson? Right now, miniDV is probably the best way to go.

3. Remember that your interviewees are on camera, but you may not be. Don’t lose sight of your purpose when you’re interviewing, but keep editing in mind. It always helps to request that your interviewees include your questions in their answers for ease of editing. You may even want to practice this to get them used to doing it:

Q: What is your name and title?
A: My name is Amanda Simmons, and I’m the executive director of the Breaking Barriers program.
Q: What is the goal of Breaking Barriers?
A: The goal of the Breaking Barriers program is to get free wireless Web accessibility into low-income neighborhoods where people might not be able to afford it.

This way, you can edit yourself out of the interview — leaving the focus on your subject, but eliminating the risk of context loss. Of course, one easy way around this is to always include yourself in the shot. A good example of this is Dr. Kiki Sanford, who regularly interviews scientists about various topics.

Another good idea is to ask your interviewees to try, as much as possible, to speak in a slow and measured tone with plenty of pauses. Again, you’re not looking to alter reality — just to make things easier on yourself in the editing room.

4. If you ever do man-on-the-street work, prepare yourself for rejection. A few years ago I worked on an archival project which involved interviewing residents of a small town, picked at random on the street, about their reactions to a new Wal-Mart opening in their community. We probably got responses from about one in five of the people we approached — and that was a great percentage. Man-on-the-street (or MOS) projects can be rife with rejection. Just don’t take it personally — lots of people just don’t like how they look on camera. I’ve found flattery helps.

5. Have fun with it. Of course, if any of the pointers I’ve given you here — or any of the rules or guidelines or suggestions you find around the web — make the whole process less fun for you, feel free to ignore them. If you’re not having at least a little bit of fun on a shoot, it’ll show in the final project. So have fun. Make that your number one rule.

Popularity: 20% [?]

Good morning! Anybody else see Hellboy II over the weekend? I was sorely disappointed — I was hoping for something vastly better than the first movie, but got something only marginally better. Oh well — I’m still looking forward to this weekend’s double-whammy of The Dark Knight and Mamma Mia.

And speaking of Batman…

Warren Ellis has called for an end to linkblogs. Maybe the whole Boing Boing vs Violet Blue thing soured him — I know it soured me. Meanwhile, Quark Soup makes some pretty reasonable complaints about blogs in general (h/t Gerry Canavan). Remember: There’s no niche too small. As blogs become more and more localized, will we stop caring about the generalists and focusing more on the experts?

The Writers’ Bag offers a cool tutorial on speed writing. As someone who keeps a moleskine handy at all times, I think I’m going to try this, since my brain often works much faster than my hands.

MetaFilter reminds us that Terry Rossio, half of the screenwriting team that brought you Captain Jack Sparrow, is blogging again. The blog itself seems to indicate that the table of contents was last updated in Fall of ’07, but hey, a goldmine is a goldmine.

“Trust and credibility are worth more than a fast buck,” say the Men With Pens. It’s a lesson many of us could stand to keep learning. Not me, of course. I am a paragon of virtue.

The adorable manga girls at Dosh Dosh remind us to contextualize the information we share. Also at Dosh Dosh: You’re not just a writer, you’re the editor in chief.

Popularity: 26% [?]

I enjoy cooking. I’m not really spectacular at it — my roux always seems a little pasty and my soups too often turn a bit too soupy. But I’m pretty good with spices. Which isn’t surprising; I got a lot of practice using commas.

Learning to use commas is like learning to use spices. Add too many, and they can utterly destroy the flavor of your content. Read an essay with too many commas in it, and you’ll be tasting commas for the rest of the day. And whenever you see one, you’ll recoil, even if it’s used properly.

But if you don’t use enough commas, your writing will be a flavorless, incomprehensible mush, a bizarre melange of non-flavors that intrude on each other like chicken gravy spilling over the TV-dinner-tray barrier into the chocolate cake compartment. And that’s just unpleasant.

(Another thing you never want to do when writing is use half-assed mixed metaphors that you’ll later have to apologize for. But that’s another post.)

In my travels across the Internet, I’ve noticed that most writers generally tend to take the same approach to using commas that I used for talking to girls in college:

If I don’t do it, then I can’t screw it up.

The same way I avoided Alicia Wrobleski, most bloggers avoid using too many commas, figuring that not using a comma is better than misusing a comma. Of course, this is nonsense. Not doing something is usually worse than trying and failing. And just as the bedpost in room 311 of Sherwood Hall could have had a lot more notches in it if I had just put forth the effort, so your writing can flow effortlessly through your readers’ eyeballs into the Broca regions of their brains.

So: If you only remember one thing about commas for the rest of your life, remember this: A comma is a breath. If you’re a long-winded writer, commas are some of the best gifts you can give to your readers.

Consider this sentence from an advance review of The Dark Knight, posted on one of the Web’s more popular movie sites:

I personally am not a fan of the Joker and find him often grating and overused foil for Batman but there’s no denying his place in history and to many people the first film’s Achilles Heel was the lack of the signature Batman villain.

There’s actually a lot wrong with this sentence (though I agree with the sentiment it expresses). The word “personally” as used here is unnecessary, and really, this whole thing should be broken down into two or more sentences. But let’s see what we can’t fix with commas:

I personally am not a fan of the Joker, and find him often grating and overused foil for Batman, but there’s no denying his place in history, and to many people the first film’s Achilles Heel was the lack of the signature Batman villain.

It’s still not perfect, but see how much simpler a few commas made your reading experience? Commas aid in comprehension in ways that are subtle and subconscious to many of us.

Here’s another example — one that’s more easily fixed — from a popular political site. Here the writer is reacting to a column on marriage in the New York Times:

I just think it is unrealistic and feeds into those crazy ideals we have to internalize and then adds more pressure on our relationships.

One of the problems with failing to use commas when offering your opinion is that it’s easy to come off with a lecturing tone. Again, there’s plenty wrong with this sentence, but it can be patched up pretty well with the addition of a few commas:

I just think it is unrealistic, and feeds into those crazy ideals we have to internalize, and then adds more pressure on our relationships.

But you didn’t come here for examples. That’s not where the hot, wet grammatical action is. You came here for rules.

So, with the caveat that the rules of grammar are really more like guidelines, I offer a few simple rules (um, or guidelines) for using commas.

1. Commas go before conjunctions introducing independent clauses. Conjunctions are words like and, but, or and yet. Independent clauses are sentence clauses with a subject and verb (think of them as clauses that could stand as complete sentences if need be). Keeping an independent clause separated from the rest of the sentence by a comma helps the reader know when he’s moving on to a new thought. The sentence “Alicia Wrobleski was a total babe, and I’m still kicking myself for never having the nerve to talk to her” is a good example of how to use a comma to separate clauses.

2. Never use a comma when a semicolon will do. Don’t simply use commas to separate two independent clauses; doing so betrays a lack of wordsmithing acumen. (See what I just did there?)

3. The rules for lists aren’t as hard and fast as you think. Some people will use commas throughout a list, as in “apples, oranges, grapes, and bananas.” Others will eschew that ultimate comma, opting to write “apples, oranges, grapes and bananas.” Either way is correct, so don’t sweat it.

4. Use commas to separate nonessential elements of sentences. What constitutes a nonessential element may be a bit hazy at times, so try to think of this as one of those times when you’re giving your reader a chance to take a breath. Think about this sentence:

Barack Obama, who is originally from Hawaii, is running for president.

Now imagine it without commas. Pretty hard to read that way, isn’t it?

5. Don’t use commas after conjunctions. Look at every use of the words and, but, nor and or (as well as subordinating conjunctions like although and because) — how would they look with a comma stuck after them. Pretty bad, that’s how.

I know I’m going to get a lot of arguments from big-money SEO types about how this kind of stuff doesn’t matter if it doesn’t affect your clickthrough rate or your pagerank. And to be honest, the rules of good grammar are malleable not always trustworthy. But trust me: This stuff is important. How you sound to others is important.

It probably would have impressed Alicia Wrobleski. At least, I like to think so.

Popularity: 24% [?]

This post is part of a group writing project organized by Jacob Share to coordinate with the Blogging Idol competition.

When it comes to gaining subscribers for your blog there are loads of factors that play a role, including quality of content, frequency and consistency of content, personality, uniqueness, focus, design/appearance, etc. The list of things you could do to help boost your subscriber count is almost endless.

One factor that I feel is often overlooked by bloggers who are struggling to gain subscribers, and one that I overlooked myself for a while, is the need for a strong professional network of other bloggers. Without a doubt, networking is one of the keys to blogging success, and this is evident by observing that all of the top bloggers are very well-connected.

Unlike some promotional methods such as social media marketing or releasing a free e-book, which may give you a quick burst in subscribers, networking has more potential in the long run, but it will take some time.

Ways Networking Can Help You to Grow Subscribers:

1 – One at a time

Many of your direct contacts and friends will subscribe to your blog if they’re not already, especially if you focus your networking efforts to your niche. While this isn’t going to create big jumps in your subscriber count, you’re still gaining subscribers and the result over time can add up to a more significant number.

Fairly often I’ll reach out to other bloggers in my niche to introduce myself. Many times I find out that they’re already a reader of my blog, and other times I don’t think they know who I am. Either way, it’s very common to find that same blogger leaving a comment at my blog or seeing their avatar for stumbling one of my posts. While that’s not my primary motivation for reaching out to them, it’s nice to see that networking can have an impact in this way.

2 – Quality over quantity

Subscribers that know you personally and have interacted with you will almost always be higher quality subscribers than someone who doesn’t know you. I hate to refer to people in terms of “quality” here, but what I’m really saying is that they will be more involved and more likely to stick around long-term if there is some additional connection to you. There are probably other things you can do with your time that will get you more subscribers in a short period of time, but I doubt many of them will help you to also create a more active and responsive audience.

3 – Inbound links and personal referrals

The human nature of bloggers leads us to link to those that we like. Of course, not every link is going to go to someone you know, but if you have two potential posts from other bloggers that you could link to for a specific topic, one of them you know well and one of the you don’t, who are you going to link to? I know I work this way, and I think most other bloggers do to. It’s not a matter of trying to be exclusive, it’s just that most people like to help their friends.

4 – Social media votes

If you’re marketing your blog through social media, a strong network is priceless. Along the same lines as the previous point, most of us tend to vote for those that we know better than the typical blogger/reader relationship. In some cases you may be requesting votes from others in your network (which works much better than spamming strangers) or you may just be benefiting from their unsolicited votes.

5 – Guest post opportunities

One of my favorite methods for blog promotion is writing guest posts on other blogs. It’s an incredible opportunity to get your name and your writing in front of a targeted and potentially large audience. Getting your guest posts published at other blogs is much easier if you already know the blogger (although it can still work if you don’t). That friend that you have who runs a popular blog in your niche may be going on vacation or just needing some extra content.

6 – Advice

I think we could all use some advice every now and then from others in our niche. I know on a few specific occasions I’ve been fortunate enough to get some great help and advice from my blogging friends, and I’ve had other ask me for advice as well. Of course you’re not going to want to treat your friends as your personal consultants, but when you need some help or guidance there will be someone that knows you and your situation that’s interested in your success.

7 – Long-term benefit for your efforts

One of the things I really love about networking is that your network can help you for years to come. If you’re willing to take the time and make the effort now to get to know other bloggers in your niche, the long-term benefits could keep coming. Over the course of a few years you could get hundreds of links from those in your network. Not just links, but everything I’ve mentioned above can be a long-term result from a strong network.

8 – Can help you to get a new blog off the ground

If you already have a strong network of blogging friends, launching a 2nd blog can be much more successful. Not only will you have your own audience from the first blog to start off with, but you may get some links or mentions from others in your early days that could make a big difference.

Some Easy Ways to Get Started with Networking:

1 – Comment on other blogs in your niche

2 – Network via social media

3 – Reach out to those that you don’t know through an email or a contact form

4 – Write guest posts for other blogs

5 – Link out to others frequently

What’s Your Experience with Networking?

Have you found that networking has been a help to you in your own efforts to grow your blog?

Popularity: 19% [?]

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