2008 May | PureBlogging

Archive for May, 2008

You know, after all is said and done — after you’ve internalized all you can about grammar and usage, after you’ve learned how to structure essays and arrange paragraphs, after you’ve learned all the little tricks, there’s really just one secret to good writing. Just one.

(Don’t worry. I’ll tell you what it is in just a couple of paragraphs.)

Two weekends ago the charitable arm of the Writers’ Guild of America held a conference for wannabe TV writers; there were a whole slew of writers and showrunners there, representing a pretty broad range of shows. I went, and sat through four separate panels, where writers from a whole bunch of shows I love (Lost, The Shield, The X-Files) and whole bunch I, um… don’t love, but for which I hold some degree of respect (Sex and the City, Everybody Loves Raymond) said the same thing:

Write what you love.

Write what you love.

Write what you love. Seriously, they said it over and over.

Practically each one of them said it, at least once. And — not to put too fine a point on it — these are people who have managed to make what your major economists like to call a “crapload” of money, just from making up stories.

Now you’re saying, “But I love writing about something that everyone else seems to hate. Wouldn’t it be better if I just worked up a Lost fan site or something? You know, something everyone likes? Something that’s bankable?”

Well, no. I sort of thought that too, but the WGA writers on the panel — many of them bright-eyed and well-rested after having a few months of strike-inspired “vacation” — were adamant. These are people who are constantly seeing spec scripts from hopeful writers looking for jobs in TV (A spec script is essentially a sample episode of a TV show that you write as a “calling card” in the job search process). The vast, vast majority of these scripts are for whatever hot new show is hot this season. This year it’s 30 Rock and Grey’s Anatomy. The year before that it was The Office and House.

And from their point of view — and what are they but another audience — the whole affair gets very tiresome. But once in a while, they’ll come across a script for a show that’s good, but maybe not so popular. A Crossing Jordan or a ‘Til Death. Often, these scripts make it to the pile simply because someone out there loved Crossing Jordan so much that they just had to write a story with those characters. And often, because the writer has focused so strongly on something he or she loves so much, these will be some of the best specs out there.

So their advice was to write what you love, instead of trying to write something that has mass appeal. There are two reasons this advice works — they provided the first, and I’ll provide the second.

The first advantage to consider is simple enough: The more you’re invested in something, the better you’re likely to make it. Sure, your Founding Fathers slash-fic site may not be as immediately bankable as, say, a Hillary Clinton fashion analysis site, but your very adoration for the concept of John Hancock and Benjamin Rush making sweet forbidden fop-love on the cold cobblestones of Elfreth’s Alley is more likely to move you to invest in its success. Here, I’ll get you started:

Jefferson ran his hands through his lover’s hair. “You know,” he said, “I never can resist you when you come to my office so sweaty and musky, smelling as you do of malt and hops.”

Sam Adams couldn’t resist either, and wished Tom would live up to his taciturn reputation and stop jawing so much. “Shut up and kiss me, you agrarian fool,” he said, and they fell to the floorboards in a mess of passion and wig powder.

The second advantage is the one I came up with, so you know it’s good: Sticking primarily to writing what you love will kindle your love of writing overall — and that means you’ll excel even when you’re writing about things that might not excite you as much. I’ll give you an example.

Part of my work involves writing about things that are — apologies to my clients — somewhat boring. Things like industrial-grade refrigerators and mold remediation. And though I contend that anything becomes interesting if you research it thoroughly enough (just ask Malcolm Gladwell), writing about these topics often becomes so tedious that it’s really, really hard to give it my all. But I get paid for this sort of thing, so I can’t slack off. What’s the answer?

For me, it’s spending a portion of every day writing about things that interest and fascinate me. I just finished a short story that really excited me (I spent about seven hours on it Thursday alone). And ever since I started making sure I work on that story every day, I’ve brought more and more of myself to the writing I get paid to do. It’s sort of like a miracle, but it’s not — I just reminded myself why I love the written word so much.

So: Those ideas you’ve written down in your notebook that you’re saving for some day when you have enough time to devote to them? Make the time now. Even if it’s just a half hour a day. And it might take a week or two to get into the habit and really see results, but trust me: It’ll happen.

Now get to work! But seriously, keep the Founding Fathers thing to yourself. It’s not a good idea.

First of all, thank you to everyone who decided to participate in my first group writing project. We had a total of 16 entries… I was hoping for a few more but I didn’t promote the project as well as I should have. Hopefully we can get more people involved next time.

Below you will find the final list of entries. You have one week to check them out and post a list with your favorite ones. To make sure every vote is counted please send me a link to your list of favorites. Voting is open to everyone, even if you didn’t participate in the project.

I had fun reading through the entries… there are some really good ones!

An editorial calendar is a schedule made in advance of what you’re going to publish. Magazines and newspapers have been using editorial calendars for many years, and with good reason–they work. You too can benefit from creating and following one. Here’s what you’ll get from having one:

  1. Your post quality will increase. Since you know what you’ll be writing in advance, you’ll have a longer period of time to edit your post drafts until all uneccessary words have been cut and your metaphors sparkle. For posts that involve research, you have more lead-up time to conduct that research.
  2. Your blogging consistency will improve. Before I created an editorial calendar, my post topics jumped all over the place. I would find myself writing a post that was too big and which needed to be divided. Or I would create a post that required follow-through in a later post, but would never follow through. If your readers think a particular post is coming, but it never appears, they will be disappointed. With an editorial calendar, you may plan series posts in advance so that they build momentum and nobody is disappointed because your posts are publishing at regular intervals in order.
  3. Your RSS subscribers will increase. When you know what’s coming up, you can build anticipation in your readers for what’s to come at the end of existing posts or in comments. You can use this as a way to entice subscriptions. A small amount of extra effort at the end of some posts is worth the payoff in extra readers.

Any calendaring program can be used to create an editorial calendar for you blog. It doesn’t matter which one you use, so long as you use something. Sitting down and brainstorming all those posts for an entire month or more in advance is quite an eye-opening exercise! The more in advance you can create topics, the less likely it is you will ever suffer from writer’s block.

Try creating and using an editorial calendar for a couple months and see if you don’t notice a marked improvement in your post quality and consistency.

With so many new blogs popping up every day, it’s critical that you’re able to make your blog stand out from the crowd somehow. One method for standing out is to feature a unique and creative design that gives your blog a distinct appearance. Here is a look at 20 blog designs that do just that.

Chris Burrows

chris burrows

Josh Tilton

josh tilton

Ma.tt

matt

Wishingline

wishingline

Studio Racket

studioracket

Spadewerk

spadewerk

Octwelve

octwelve

Pienternet

pienternet

Mapy Blog

mapy

Henry Hoffman

henry hoffman

Mostly Lisa

mostly lisa

Mark Forrester

Mark Forester

Larissa Meek

larissa meek

Pointless Ramblings

pointless ramblings

Basmati Tree

basmatitree

Dollar Short

dollarshort

Psicodelia

psicodelia

Jamie Oliver

jamie oliver

Rob Across America

rob weychert

Brad Frost

brad frost

For more on the topic of creative blogging see:

handshake

You’ve selected a great blog design, written some flagship posts, and left comments on other blogs. But your readership is still so low you dare not display your feed count for fear it will drive people away instead of serving as social proof.

What are you missing?

Networking. Last week my post here at PureBlogging was Smart Strategies for New Bloggers. If you haven’t read it, yet, you might want to because it will be excellent background for this post. Go ahead, you can click the back button when you’re done (and after you’ve left a comment). I’ll still be here.

You’re back? Good. So in that post I said that a beginning blogger should be spending two thirds of her time networking and one third writing. I also suggested that a blog pack was a great way to accomplish some of this. But a blog pack is only part of networking.

What is Blog Networking?

If you haven’t really done much of it before, networking might seem like a mystery. The word may conjure up images of business people in suits shaking hands, exchanging business cards, being phony, and sipping martinis. Not that there’s anything wrong with martinis, mind you, but for bloggers it’s not very much like that at all.

Here’s how I define blog networking: Making a concerted effort to make personal contact with people in order to find ways to help them and provide value to their lives.

How is Blog Networking Done?

There are a thousand ways to network with other bloggers, and some of them you probably already know, like leave great comments at other blogs. The best networking techniques are simple, honest, and personal. That’s why they’re so effective. Consider:

  1. Email a blogger directly, especially if he has commented on a post you wrote. I do this from time to time. In the email I say something like: “I wanted to send a personal note to say hello and to thank you for…” and then I tell them whatever it is they’ve done for which I’m thankful. Maybe they wrote a great post that really resonated with me. Maybe I really appreciated a comment they left on my blog. People will nearly always reply, and now you’ve made contact. That’s networking.
  2. Introduce members of your network to each other. Once you’ve added someone into your network, consider others in your network she should be introduced to. A real networker doesn’t just “collect people” for himself. He makes connections between others for everyone’s mutual benefit. It’s easy to send an email to both people at once in order to introduce two people to each other.
  3. Provide value with every interaction. Always be looking out for the interests of others in your network. For example, if you have a real estate agent in your network and you happen on a real estate article online that would be relevant to her, why not send her the link with a note that says you thought of her when you saw the article? Actions like these create strong professional ties between people.
  4. Go beyond text. Even stronger relationships are built when you go beyond email, instant messaging, or Twitter. Talk to people on the phone. This is why I use a service like Skype. I can make calls anywhere in the world and it’s dirt cheap. That makes it easy to keep in touch with others.
  5. Go beyond voice. Meeting with others face to face is still the best kind of networking you can experience. Blog meetups cost very little to attend or to organize. There are many conferences you can attend in your industry or niche. There may be trade shows related to your subject or field. Yes, these cost money, but I have found that it is money well-spent. I think of it as an investment. I get a return. I get new business, connections, and opportunities through live events I would never have any other way. I actually make more money from the event than it costs to attend, so it’s a good decision. It’s not always so clear-cut. It may be difficult to put a dollar amount on an opportunity to gain exposure, for example. Oh… this is where you might actually be sipping a martini and exchanging business cards. But if you wore a suit to a blogging conference it would be weird, and if you were a phony you wouldn’t get any traction out of the event.

If you are a new blogger, the thought of attending a blogging conference (or something similar) may seem overwhelming. But if you want to do something more than languish with an unread new blog, meeting people in the flesh and establishing bonds with others is the best way to catapult your new blog onto the scene.

Networking and interacting with other people, instead of hiding behind your screen writing posts, will do more for your blog–and for your growth as a person–than you ever thought possible.

I don’t know if you noticed but PureBlogging finally reached 1000 RSS subscribers! Yep, the little counter up there sits on 1040 subscribers as I type this post. To celebrate reaching this milestone I thought we should give something away.

What about money? Everybody likes money, right?

Here are the rules:

  • Write a “How to” post. No matter what your niche is, you should be able to come up with a “how to” post… “How To Start A Blog” or “How To Find A Date” or “How To Paint Your Toenails.” You get the idea. Please only submit new posts… old posts will not be eligible for prizes.
  • Please consider putting a link back to this post so that your readers know you’re participating. It is not required - but it would be appreciated to help spread the word.
  • Use the contact form and send me the URL of the post, the title and your name.
  • Once the final list of entries is published, you should browse through them and post a list of your favorites. You can pick a top 10, top 5, top 3… whatever you feel like. (Please don’t include your own entry on this list.)
  • Points will be awarded to the entries selected on your list of favorites and the authors of the 3 entries receiving the most points will win $100 each.
  • Entries can be submitted until midnight of next Tuesday, May 27. I’ll post the list of entries on Wednesday, May 28 and then give you guys a few days to post your lists before announcing the winners.

And there you have it. You even get to decide the winners!

Good luck and have fun!

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