PureBlogging

I have long been watching the amount of weblog tracked on Technorati rise quickly, but never understood with the influx of writers of weblogs, do they all write by themselves to gain recognition in their respective niches or do they collaborate on specific weblogs? This bought to the important question “Whats you blogging aim”?

Im sick of seeing poorly mashed together weblogs with so much Google adsense advertising on them I can’t even tell where the articles are anymore. Then once you start to read the article the overwhelming sense of advertising just devalues whatever you are reading. So why do this?

Blogging is basically the same as any other business; you have to think either short term or long term.

Short term strategy consists of writing as many articles as you can in 3 months, for the last month fill the site with advertising and then after that period sells the site at auction. This has done wonders for sites such as NorthxEast and Sitefever. However, you are really limiting yourself to find the right buyer at the right time and also not scaring the readers off too much by selling the site. For example in the short term you might be able to make $30 per month in advertising on the site, but then sell it for $2500. Therefore, example profit of $2530.  

Long term strategy is completely different and does mean you will have to accept a short term loss to reach a longer term gain. Since there are so many weblogs on the internet these days, it is a lot harder to stand out from the crowd. Hence, I think if you are starting out in the business and you are new to online advertising then you should write your own personal weblog and do a collaboration weblog with others in a specific niche. If this process take six months then you might have a great chance of success with both the collaborative and individual. For example the long term solution would be structured as follows. Individual site gains you $30 per month (on average) for six months, totalling $180. Collaboration weblog, since it has 6 times as many writers, with more chance to greater traffic and more articles then the potential of profit is a lot higher. Additionally, if you find 5 others to join a collaborative weblog with and split the revenue you could potentially bring in at least $1080 per month ($30 x 6 more articles x 6 more traffic). Therefore, you would earn approximately $1080 after six months on the collaborative weblog. Totalling $1260 for the long term strategy and the long term was only six months. Most high level bloggers say that it takes anywhere between 2-3 years to get a weblog into a real business and making decent money and after that time you can be making tens of thousands more. The huge upside has to be in pushing people from the collaborative weblog to your personal weblog and this is where you will really make that extra profit.

Therefore, with so many voices on the internet these days, how will you get heard? More the point is it worth spending your time working on an individual weblog when you can combine your efforts and work together with others? You know what they say two heads are better than one!

Currently, over at Crenk we are trying to get a few like minded writers together and work on a project that will turn a good brand into something special. If you are interested in a long term strategy and want to earn a percentage of the profits from a site, then please get in touch with us.