As a blogger, what are you known for? Can people say, “Oh, him? He’s the ______ guy.”
The word trademark has a specific legal definition, where a company’s phrase and/or image is legally protected from being used by others, but it also means something that identifies you in a more general sense. Here are some examples:
- Seth Godin‘s blogging trademark is his frequent, short, pithy posts
- Tom Peter‘s blogging trademark is his long, involved, passionate rants against sloppy and ineffective business practices
- Naomi Dunford‘s blogging trademark is her sharp wit, sharper tongue, and dirty mouth
- Maki‘s blogging trademark is the cute anime pictures he uses in his posts
- Shoemoney‘s blogging trademark is his “regular guy” keepin’-it-real writing style
Those examples are just a few, but here’s how powerful this is: I was able to think up that list in only a couple minutes with almost no “digging” or effort to identify each one’s blogging trademark.
I know, I know: you’ve heard this before. Unique selling proposition, unique value proposition, personal brand, whatever. Fine. So… what’s your answer?
You know why I’m writing about this? Because I personally feel haunted by this. When I ask myself this question… I don’t have much of an answer. I’m not putting myself on a pedestal, here, and acting like I know everything. I need to work on this myself. But I think we all do, so I’m “blogging out loud” about it.
It’s hard to be known for one thing that really sticks in people’s minds. For example, Maki’s writing is very in-depth and informative. If the anime pictures weren’t such a strong and unique differentiator, his trademark might be more about his writing style (and maybe he wishes it was).
And sometimes, I think we’re too close to ourselves to see ourselves objectively enough. We often can’t see in ourselves what other people easily see in us.
So, for the millionth time, because if we still don’t know we’d better keep trying: what’s your blogging trademark?
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