I received several requests for a detailed breakdown on how this blog benefited from the 1000th Comment Contest. In this post, I will try to detail the effect that it had on my traffic, the number of comments, and the income from this blog.
After looking at the stats, I decided to break it down into three periods:
- June 1 â€“ June 19 (Baseline performance before the contest was announced.)
- June 20 â€“ June 30 (Contest is announced on June 20th and I did one contest update on June 27th.)
- July 1 â€“ July 3 (Second contest update on July 2nd as the contest draws to an end.)
I was little surprised to see the traffic breakdown because traffic actually decreased after the contest was announced. However, there was big increase as the contest approached the end. The numbers below represent unique visitors per day.
June 1 â€“ June 19: 840
June 20 â€“ June 30: 800 (-4.76%)
July 1 â€“ July 3: 1067 (+27.02%)
The number of comments steadily increased as the contest went along. The numbers below represent number of comments per day.
June 1 â€“ June 19: 9.3
June 20 â€“ June 30: 14.6 (+56.99%)
July 1 â€“ July 3: 33 (+254.84%)
Iâ€™m still not comfortable giving actual income numbers so Iâ€™ll just list the % increase here. Income followed the same trend as the number of comments but not to the same degree. The numbers below represent income per day.
June 1 â€“ June 19: used as baseline
June 20 â€“ June 30: +28.70%
July 1 â€“ July 3: +111.30%
For Part 2 of the contest, bloggers were asked to blog about the contest and that resulted in nearly 50 new links for PureBlogging.com. Those links help to increase page rank, Technorati rank, and will hopefully provide some traffic in the future as well.
Overall, I was very pleased with the results. What do you think? Was the end result worth the $200 in prize money?
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