The following guest post has been submitted by Steven Snell from Vandelay Website Design.
All successful bloggers have been able to create quality content for their readers. Unfortunately, creating quality content doesn’t guarantee success for a blog. Without readers to notice the quality of the writing, nothing is gained. If you’re having trouble getting readers to notice you, consider using some of the methods listed below. They all focus on getting your articles in front of new audiences, which will increase your exposure and your subscriber numbers.
1 - Article Directories
One of the oldest methods for marketing yourself through articles is to post them on article directories. There are dozens of directories online with thousands of articles that other webmasters are free to use on their own site. You give them some great content and in return you will get to display a brief author bio at the end of your article with a link to your website.
This used to be the #1 way to spread your articles across the internet. Recently though, search engines have aimed to keep duplicate content out of the SERPs (search engine results pages), which means your article distribution with this method will rarely result in a lot of search engine traffic. Even worse, if the article is also posted on your website you run the risk of search engines identifying your website as having duplicate content. Also, the links from sites duplicating your content are unlikely to boost your search engine rankings.
That being said, article directories still have value. The key to using them successfully is to only use articles that you are not posting on your own site. This way you will not be penalized for having duplicate content on your site/blog. Even if the inbound links from your bio are not helping your rankings, they can still be a good source of click-through traffic.
Some of the most popular article directories are:
2 – Write for Other Blogs
Most bloggers spend so much time focusing on creating content for their own blog that they neglect one of the best ways for reaching a new audience. Regardless of what topic you blog about there are probably plenty of others that have a similar audience. By writing a post for another blog you instantly increase your visibility and name recognition while potentially gaining new readers for your own blog.
Every blogger has a need for valuable content (original articles only, not something that’s already posted on your website), and if you can offer high-quality writing to another blogger they are likely to accept. Start with the blogs you read on a daily or weekly basis and look for those that might be a good fit with your writing. You can find blogs who are looking for content at Guest-Blogger.com (and create your own account while your there).
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