PureBlogging

PayPerPost recently announced the release of a new product called PayPerPost Direct. This new product allows bloggers to display a badge on their site which when clicked sends potential advertisers to a purchase page where they can buy a review on the blog. In essence, PPP Direct now allows for a more direct relationship between the blogger and the advertiser.

In the past, bloggers had to browse through listings on the PPP website looking for sponsored post opportunities. The result was typically a fee of around $5 to $10 that would never attract the more established blogs. Now, similar to ReviewMe, bloggers will be able to set a price and let advertisers come to them so we may see a few of the larger blogs begin to use the new system.

From the PPP blog:

You have two badges on your site, both for $200. An Advertiser clicks one of them and you make $100 and the blog marketplace makes $100. They click the PPP Direct badge and you make $200 and the blog marketplace makes $20. Why would you ever want to take less money? Why would the advertiser want to give half to the blog marketplace? With PPP Direct the advertiser gets more bang for their buck and you make more money.

I’ve never really considered using PPP mostly because it allows advertisers to require positive writeups and they do not require bloggers to disclose that posts are sponsored. But I have to admit that I am intrigued enough to actually create an account and check it out.

I guess time will tell if PPP Direct will be able to attract larger blogs and be a viable competitor for ReviewMe.

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