One of the challenges that we all face as bloggers is turning that first time visitor into a regular reader. This is particularly important on those days when you get dugg, stumbled, or farked. In order to survive and grow your blog, you need to have a plan in place to convert new visitors into regular readers.
I have put together a list of 10 things that I believe will help you accomplish this and Iâ€™ll talk about them here over the next couple of days.
- Whatâ€™s Your Message?
Ask yourself a couple of questions â€“ What is the purpose of my blog? Is it obvious? Visitors should be able to easily identify the purpose of your blog or you will quickly lose their interest. You need to give them a reason to add you to their bookmarks or subscribe to your feed and if you make your message clear, you will be a step ahead of most. Your blog will have purpose and meaning.
- Tell Them Who You Are
Donâ€™t blog anonymously, include an about page and let people know more about you. Include some basic facts, like where you live, your experience, your interests, or any other biographical information. Your blog reveals your personal views and expertise, so introduce yourself to your readers and they are more likely to connect with you.
- Create Conversation
Write posts that have a call to actionâ€¦ ask your readers to get involved. By doing this you will create an environment that will encourage new visitors to get involved in the conversation. If you can draw them into the conversation, they will be back.
- Build Relationships
Donâ€™t forget to get involved in the conversation yourself. Your readers will be more likely to participate if they see that you respond to comments and questions. A great way to build relationships is to show your appreciation to those who get involved by sending them a thank you email or by rewarding your top commentators.
- Make Things Easy
Make sure your blog is easy to navigate and use. You should prominently display links to your RSS feed and email subscription form, include links to your most important pages, and display a list of your most recent posts, as well as, your most popular posts. If your blog is easy to use and important information is easy to find you will be more likely to convert visitors into readers.
Tune in Wednesday for the second and final post in this series on converting first time visitors to loyal readers.
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