Apr
5
AdSense announced today that they’ve given their AdSense units a new look. The change comes as a result of testing and research and that indicated the new look ads would lead to better performance for both publishers and advertisers.
“After extensive testing and research, we’ve found that the new formats are not only visually appealing to users, but they also perform even better for publishers and advertisers. We’re in the process of rolling out this change to all ad units, and you should see that your ad units are automatically updated over the next few days.”
AdSense also notes that you cannot opt out of the new designs but indicates that there will be more format options available “in the future”.
Here’s how the new ads look…
Popularity: 12% [?]
They look much better now
do you really think it will increase CTR?
I think it might just because it is a new look. How long that effect lasts is debatable though.
The new look is way more modern, IMO. The ‘old look’ looks like webpages about 10 years ago with different frames
The new look is nicer, but I didn’t even notice it on any of my pages. The only difference really is the “Ads by Google” background color and its shape. I think it’s because my border and background match my pages.